Microsoft has launched a new app called Designer that will feature AI-image generation powered by DALL-E.
Microsoft Designer will help creatives overcome “writer’s block” by allowing users to type in the name of the product or business, and then generate an image to go with the brand name.
In the above example, “Cakes by Davi” is the name of the product and the user asks for an image of an “Ombre cake decorated with flowers and fall foliage,” to be generated. DALL-E offers a choice of images generated from the text prompt and once the user has picked one the program then offers a choice of designs with the business name and selected image included.
“With Designer, there’s no need to spend time building cards or social media posts from scratch. And you no longer need to search through thousands of pre-made templates,” says Microsoft.
“Designer invites you to start with an idea and let the AI do the heavy lifting. For example, with ‘start from scratch’ within Designer, you can simply describe an image you want to see, and the app does the work for you to create something totally unique.”
The app has artificial intelligence (AI) built into all aspects of it and as the user adds more content the program will integrate it into a homogenous design.
Microsoft Designer originated from PowerPoint, where it currently suggests design ideas for slides. But Designer will become its own Microsoft 365 app that will be available both as a free app and as a premium app available to Microsoft 365 Personal and Family subscribers.
Currently, Microsoft is limiting Designer to a free public web app, which it will use to gather feedback from public testing.
AI Comes to Bing
Designer is not the only new AI Microsoft product. Its search engine Bing will also get OpenAI’s DALL-E integrated into it.
It will be for those who cannot find the image they are looking for on a search engine and will instead get the option to create their own.
Microsoft says it’s working directly with OpenAI to ensure the service doesn’t return inappropriate visuals and that the AI technology is continuously evolving and learning.
OpenAI has removed most of the explicit sexual and violent content from the dataset that Microsoft used to train the Bing Image Creator, and Microsoft has developed its own filter to limit the generation of images that violate its content policy.
The news comes after DALL-E announced it is available to everyone and at the same time said that it was testing its API with “several” customers.